What does bulk SMS mean? Why is bulk SMS important?

by Maisie

Bulk SMS is the process through which a large volume of text messages are sent to mobile phones or GSM devices. A bulk SMS is a short message that consists of 160 characters and can be sent from a web application, an API, or an application. It’s important to know that each character in an alphabet counts as one character while a number counts as two when sending bulk SMS.

Bulk SMS is essential because it offers unique opportunities for businesses in Australia and throughout the world to communicate with their customers. The following are some of the reasons why people should consider using bulk SMS marketing:

Using Bulk SMS, users can send SMS in bulk from the web, applications, or connected apps. The service can be used in  a variety of many different ways, including:

  • Marketing campaigns
  • Sales promotions
  • Events and conferences

Bulk SMS is an effective promotion tool.

Products and services can be promoted using SMS. It’s an effective way to reach customers and inform them about new products or services.

Bulk SMS can also be used for event promotion, discount offers, the launch of a new product, and many more things that help get the word out fast.

Marketing products and services.

Bulk SMS is a great way to promote products and services. They can be used to notify customers about new products, increase existing product sales, generate business solutions leads, or give information about new offers. Because bulk SMSs are sent out in bulk at once, they can reach a large number of people very quickly with minimal effort on behalf of the sender.

In addition to being an effective tool for marketing purposes, bulk SMSs are also cost-effective compared to other forms of advertising such as newspaper advertising or television commercials.


Bulk SMS are cost-effective because they are cheaper than other channels. Bulk SMS messages cost about $0.60 per 1000, which is much cheaper than most traditional marketing channels such as TV, radio, and print ads. Choosing bulk SMS over conventional marketing channels can save a lot of money.

Bulk SMS is cost-effective also because they are instant, unlike other marketing methods that take days or weeks to see results.

Bulk SMS is instant.

Bulk SMS is instantaneous. People can send them any time of the day, and there is no need to wait hours before their message reaches the recipient’s phone. They are sent from a central server and not from their mobile device.

Bulk SMS can be sent to a large number of people simultaneously, whether they are within or outside their country. People can also easily reach out to clients in other countries by sending bulk SMS through their local numbers via the app.

Helps build customer relationships.

Bulk SMS is an effective tool for building customer relationships. If a business wants to build its customer base and create loyalty, then bulk SMS can be used for sending reminders about special offers. It’s also helpful in sending information about new products or services.

For example:

  • A mobile phone company will send promotional messages to its existing customers about the latest model of smartphones that it has launched in the market.
  • Similarly, customers can get the latest details when something new is added, or any changes are made to a product/service.


 If someone is looking for a cost-effective and efficient way to reach their customers in Australia and other countries, it’s highly recommended that they start using bulk SMS. Bulk SMS is gaining popularity because of its many benefits. It is easy to use, increases engagement and helps build customer relationships.

You may also like

Leave a Comment