The dos and don’ts of creating effective advertising banners

by Maisie

When it comes to creating effective advertising banners, there are a few Dos and Don’ts that you should keep in mind.

By following these simple tips, you can create banners that are sure to get noticed and generate results.


Use attractive visuals

This is perhaps the most important tip of all. Your banner should feature high-quality visuals that are attention-grabbing and relevant to your product or service. The better your visuals, the more likely people are to notice and engage with your banner ad.

Keep your message clear and concise

Your banner should feature a clear and concise message that can be easily understood at a glance. Avoid using too much text or complex language as this will only serve to confuse people. Stick to simple, easy-to-understand language that gets your point across quickly and effectively.

Make use of call-to-actions

A call-to-action (CTA) is a key element of any effective banner ad. Your CTA should be clear and concise, and it should tell viewers exactly what you want them to do (e.g. “Click here to learn more” or “Buy now”).

Use engaging visuals

In addition to using attractive visuals, your banner should also feature visuals that are engaging and interactive. This could include things like video, games, or even just simple animation. Anything that gets people interacting with your banner is sure to increase its effectiveness.

Test, test, test

As with anything in marketing, it’s important to test your banners before you launch them. Try out different versions of your banner to see which ones perform the best. This will help you fine-tune your banners and ensure that they are as effective as possible.

Use colors that contrast and stand out:

You want your banner to be eye-catching and easily visible. Using contrasting colors will help make your banner more noticeable.

Make sure your message is clear:

You only have a few seconds to capture someone’s attention, so make sure your message is clear and concise. Get to the point and don’t try to cram too much information into one banner.

Use images:

People are more likely to remember something if they see it, so using images in your banners can be very effective. Just make sure the image is relevant to your message and not too busy.

Include a call to action:

Tell people what you want them to do – click here, visit our website, etc. A call to action will help increase the effectiveness of your banner.


Use generic visuals

Generic visuals are a major turn-off for potential customers. If your banner features bland, uninspired visuals, people are likely to quickly lose interest. Remember, your banner is competing for attention with hundreds of others, so it needs to stand out from the crowd.

Bombard people with text

Too much text is one of the surest ways to kill a banner ad’s effectiveness. People simply won’t take the time to read through long blocks of text, no matter how interesting it may be. Keep your message short, sweet, and to the point.

Neglect your call-to-action

Your CTA is one of the most important elements of your banner, so don’t neglect it. Make sure that your CTA is clear, concise, and easy to understand. Otherwise, people may not know what you want them to do, and your banner will be less effective as a result.

Use intrusive or pushy tactics

Intrusive or pushy tactics will only serve to anger potential customers and drive them away from your banner. Avoid using pop-ups, auto-play videos, or anything else that could be considered annoying or intrusive.

Use too many colors:

Using too many colors can be overwhelming and make your banner difficult to read. Stick to a few colors that complement each other and are easy on the eyes.

Make the banner too busy:

Again, you want people to be able to quickly and easily read your banner, so don’t make it too cluttered or busy. Use white space to break up the text and make it easier to read.

Forget to proofread:

Before you hit publish, make sure you proofread your banner for any typos or errors. Nothing will make your banner look less professional than a spelling mistake!


By following these simple tips, you can create effective advertising banners that will help you achieve your marketing goals. So don’t forget the Dos and Don’ts of banner creation – and happy creating!

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