It is a fact that people use the popular search engine Google to make over 3 ½ billion kinds of searches every single day. This has led to Google Shopping Ads becoming more effective than normal search ads and customers are now clicking on Google Shopping Ads a lot more. These types of ads are incredibly efficient and they are also very affordable for small and medium-size businesses to increase the traffic to their business website and to therefore then increase their overall sales. Google Shopping Ads create better visibility for your products and services and they provide a much better return on your investment than other advertising methods. They also allow you to reach out to a larger demographic and the wonderful thing about it is that it is incredibly easy to set up and manage.
If you are unsure about what Google Shopping Ads are and why it is that people are using the effective Google Shopping Store then maybe the following information can help to shed some light on it for you. They are what is known as a product based ads and they will show up when people make specific product searches on the Google search engine. The great thing about them is that they will also show you an image as well as all the details of the product that you are offering and so it provides customers with lots of important information before they decide to visit your online store.
The following are just some of the benefits of Google Shopping Ads for your particular business.
- They grab the customer’s attention – When you subscribe to Google Shopping Ads which are a type of content marketing, they will put your products at the top of the Google search result and so they are much better at catching the customer’s attention because your product is the very first thing that they will see. The customer will be able to see a photograph of the product and also any basic information. It is fair to say that a picture says 1000 words and on this occasion, it works incredibly well.
- A better return on your investment – It’s likely that your marketing budget is quite limited and so you want to be able to spend your money in a more cost effective way which means that you can book that time away with family. Google Shopping Ads perform really well with excellent click through rate, cost per click and your final conversion rate as well.
- You can reach more people – These shopping ads just don’t show up in standard search results and you can also find them in other places like Google images, on YouTube and Gmail as well. There is also no restriction on the amount of shopping ads that you would like to have featured for any one single search.
Hopefully these three reasons will have convinced you of the importance and the effectiveness of Google Shopping Ads for your business. They will also provide you with better quality traffic to your online store and your ads will be shown to people who have shown a genuine interest in the product or service that you have to offer.