After opening up your business, you have finally decided to enter a tradeshow. This is your first time and you have to work hard on creating an attractive banner. DIY banners won’t work, especially if you are trying to use them as promotional tools. So, the only way out is to create retractable banner with help from experts. Ask them to create the best banners for you, based on your industrial vertical.
Avoid going for the online tools, which claim to help you create a banner of your choice. The lower and cheaper quality results won’t work if you want to attract maximum crowd towards your stall. So, letting the professionals decide on your behalf will be a great call to address. But, before any of that, you need to avoid some mistakes that people generally make while designing a banner for the first time.
Focusing on the color variations:
While designing a banner, you need two color contrasts. One will be for the background and another one is the font color.
- Just remember to create two separate colors for both these options.
- One needs to be light in color and the other one darker in contrast.
- Using darker colors for both or subtle color combinations will not help people to know what’s written on the banner.
To be on the safer side, always go for a lighter or subtle hue for the background, and spice it up with darker color fonts. It helps to create an attractive contrast and will invite people from far off distances.
Avoiding cluttering your banners with information:
People will have a glimpse of your banner while passing through. So, they will spend few seconds to just take a quick look at the banner before moving towards the next store.
- If you end up clustering the banner with way too much information, people won’t even look twice to read it.
- Always remember that no one has time to halt and go through each line on your banner to know what you are trying to say.
- So, using short and crisp sentences and little bit of information is the goal over here.
- Just provide them enough information to lure in and then give them the rest of the information once they are inside your stall!
Adding important information like sales, discounted deals or new launches on the banners will surely attract maximum crowd towards you stall. Once they reached your place, it is time to focus on the next steps to help turn them into your trustworthy customers.
Have to be sure of the spacing:
Spacing can either make or break your message that you are so pumped to portray. Improper spacing will change the entire meaning of the advertisement, and will leave people clueless on what you are actually trying to mean. On the other hand, proper spacing, crisp write-up and good color selection will improve the look and value of your banner.
So, make sure to keep these points in mind while designing retractable banners for the first time. If you need some help, call the experts now!