Facebook is one of the best advertising platforms available. The thing is, will the “Metaverse” change the algorithm, and how will that affect businesses?
Facebook assures business owners that they can continue to reach their target audience.
All you have to do is choose an audience targeting option. Then, create an ad like you used to.
If you have no idea how to do this, a company specialising in SEO in Sydney can help you.
Read on and learn how to promote your profile and boost your business in the Metaverse.
How are Facebook ads changing?
On January 19, 2022, the “Detailed Targeting Options” was removed. It is an ad option that allows advertisers to choose a group they want to reach out to.
This option allowed users to have a more personalized ad shown in their newsfeed.
Because of the constant pressure of lawmakers on Facebook’s policies, Meta decided to remove some detailed targeted options.
It means that advertisers can’t advertise any related topics that some users find sensitive. These topics include:
- Sexual orientation
- Political beliefs
Meta aims to keep Facebook a safe space for business owners and users. Even though they believe in the power of personalized advertising, Facebook made a tough decision.
What does this mean for a business owner like you?
Even with all those changes, Meta assures that they support advertisers, especially small businesses. They will still update policies, but they guarantee to keep the ad system simple.
How to advertise on Facebook in 2022
Every business wants to make it to the top of the search engine results. So how can you keep your business on top of the searches?
Here are some features and tips that will help you to advertise effectively on Facebook:
- Engagement Custom Audiences. Target your ads to the people who interacted with your posts on Facebook.
- Lookalike Audiences. Reach users who have a similar interest with your existing customers/ audience.
- Website Custom Audiences. Target the people who visit your website through the Facebook app or the Facebook pixel.
- Location Targeting. Target an audience through location, city, or country. Make sure to set up an ad campaign before selecting an audience.
- Customer List Custom Audience List. Have a customer list on hand before setting up this target ad option.
How to create a Facebook ad
Using Facebook as an advertising platform can generate profit as a business owner. Now you know what target options to use, time to set up your Facebook ad.
- Select a goal.Facebook has plenty of ideas you can choose from. You can check them out here.
- Choose an ad type.It can be an image or a video. So before setting up an ad, make sure you understand what your audience wants.
- Choose a target audience. Choose who the ad is for. You have plenty of options such as age, location, and others.
- Select where to put your ad. You can run your ads on Facebook, Messenger, Instagram, or all of them.
- Set a budget for the ad. Choose how much you’re willing to spend on the ad. Then choose how long you want it to run and how many people to reach.
- Monitor your ad. Monitor your ad’s performance through Ads Manager.
Facebook had made plenty of changes when it shifted into the Metaverse. Instead of worrying about the changes in the algorithm, free yourself from all this stress!
Get consultations from our gurus. Make your business the top of SEO in Sydney today.