How to Protect Video Content with Digital Rights Management

by Maisie

Video has become a popular form of content marketing and promotion for businesses. This is because users and customers engage with video content better and consume it more efficiently. In addition, companies can also leverage it for various reasons, including educating their audience, selling products, and increasing brand awareness. 

However, when it comes to video content, businesses need to ensure it’s protected well so that hackers and spammers cannot reach out to it. One of the most productive options of doing this is through DRM or digital rights management. This guide will discover for you how to implement it.

Three tips to protect your videos with DRM

First, what is a DRM? It’s a widespread method of protecting the privacy of various digital content, including video. So, let’s see how you can implement it into your video strategy. 

1. How does the DRM work?

The content is encrypted using certain software when using DRM to protect your videos. This way, only authorized people can get access to the video content and modify it if needed. With the provided decryption key, the video can be viewed by those authorized people. But this is not everything. The smart system also protects the decryption key, which makes the process even more secure for users and companies. 

Overall, DRM makes video content inaccessible to non-authorized people while also protecting the key and other security solutions integrated. This makes the video DRM protection the most effective one among all options possible. 

2. Content protection

Besides being a secure way of protecting your videos, DRM can also prevent access to your actual video content. In this case, you can use some help from platforms such as Widevine, which helps protect your content. Again, this is done through encryption. In this process, your content needs to be in a compatible format which can be achieved through a transcoding process. Next, all the video content assets will be encrypted and packaged accordingly. In this case, the DRM comes into play, making the process simpler. 

When it comes to secret keys and IDs, you can generate them on your own and add them to your license server. Later, these keys will be used to decrypt the content and keep it safe. As a backup, you can store your keys within your platform as well to get access whenever needed. Along with other parameters, you can successfully protect, encrypt, and package your video content. 

3. Authentication with DRM

As mentioned above, you’ll need a license to successfully work with different DRM products and protect your videos. When it comes to the last step of the process, which is authentication, your video player has to interact with your DRM server and check whether the license is valid or not. After successfully passing through this step, video players can decrypt the video and play it to the audience. 

If you’ve used Multi-DRM to encrypt your video content, the video player can automatically select the native DRM. In addition, acquiring and authenticating the license can also be handled by the player. 


In this era of so many cyber attacks and content availability, it may sound hard to protect your digital content, especially when it’s in video format. Luckily, businesses have the option of DRM, which is a well-thought-out method for excellent protection. With this, you can be sure your video content stays safe. 

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