How to Create a Video Marketing Plan | Step-by-Step Guide

by Maisie

You have made exquisite business videos based on your products using how-tos, product reviews, promotional videos, introductory texts, demo videos, or live streaming based on your business idea. Now you need to deliver the above videos in real-time. Your video marketing strategy should be consistent with the business concept and product/service you are offering. Before you start creating your content, it’s a good idea to create a video marketing strategy. Doing so will give you a better idea of the types of videos you create to reach your goals. It also helps you come up with better strategies for promoting your video.

Here are some ideas for a step-by-step guide to market your business videos:

Step 1 – Analyse the goal of the video

The first step in creating a video marketing strategy is to outline your video goals. Ideally, you should create a video of each stage of the marketing funnel. But first, you need to decide which stage is most important.

  • Awareness: An issue or opportunity is defined here, and the viewer notices that he or she has a problem. Videos at this stage need to attract users and introduce the brand to new audiences.
  • Considerations: Viewers are considering how to solve the problem they are facing. They do research, seek recommendations, look up product reviews, and seek cost-effective solutions.
  • Decision: The solution is almost found and needs to be remembered. Show potential customers evidence of customer satisfaction and prove why a business should be prioritized over competitors.

Step 2 – Analyse your target audience

Now that you know which stage of your marketing funnel you’re targeting, it’s time to find your target audience. This is also an important step. If you’re making a video without a specific audience, it’s much more likely to be a flop. Those who are supposed to see it cannot see it and those who see it are not converted. The important thing is to develop the individuality of the purchaser.

Create a buyer persona based on the product or service you are offering. Once the buyer persona is established, you know exactly who your target audience is. To complete your audience strategy, make sure you understand the following:

  • The audience for a product or service is the purchaser.
  • Where is your target audience-this this shows how you’re delivering your video.

Step 3 – Analyse the message of your videos

Determining the story or message you are trying to tell through the video can be the most interesting and difficult part. Outline elements that form the main body of the message you are trying to deliver:

  • Purposeful Protagonist-This person must match your target audience
  • Conflict-This is a client issue
  • Quest-This is how you present your product or service. Solution-This is how the product or service solves the problem.

These elements of the story need to take the viewer on a journey. This should be in line with the branding mission. Also, when creating a story, think about the emotions you want to convey the story to your audience.

  • Do you want them to laugh?
  • Want them to feel inspirational and happy after watching your video?
  • These elements of the story need to take the viewer on a journey. This should be in line with the marketing mission.

Step 4 – Keep in mind your editing and creative needs using a professional Online Video Editor

When creating or editing your story, consider who needs to approve your video (managers, founders, marketing departments, etc.) and how long it takes to implement your feedback. Sudden changes in scripts, messaging, goals, etc. can balance the entire production. With the help of a  professional Online Video Editor you can edit your video like a professional and this will help you to grow your audience and sales as well. Check out the video editing guide to help you manage your creative feedback from everyone on your team.

Step 5 – Always stick to your marketing timeline

From creative ideas to actual video distribution, you must plan the entire production, so you need to schedule a marketing point. You need some, such as the distribution timeline, overall timeline, production timeline, and so on. Your marketing timeline acts as a guide to let you know how much you’ve done and what’s left. Marketing may have its timeline, production may have its timeline, and the social media department may have its timeline.

Step 6 – Maintain a realistic budget

Money and budget dominate everything! Without the right budget, it will be difficult to get exactly what you want. Plan the money and resources you have available. Plan what you can spend and what you want to save. And, not only literally, but also figuratively. Most marketing agencies are willing to provide you with the information you need or guide you to others who may be able to help you better. Certain videos and features can cost more than others, so be sure to do all your research before deciding what kind of video you need and how to create it.

Step 7 – Determine the category of the video you are trying to market 

  • Advertisement
  • Videos with social content
  • Explanation video
  • Product video
  • Customer testimonials

Which video style do you need to create?

Step 8 – How should you market the video?

You have your amazing video and your whole team loves it. Now you would like people to see and share it. Publishing your video on all your channels is probably the easiest and non-negligible way to stream your video. This includes all channels you own, including websites, digital documents, social media channels, mailing lists, e-commerce sites, apps, and more. These channels are the primary source of information about your company and brand. Therefore, use all channels intelligently and intentionally.


No matter what your video is, posting it on your blog is a must.  With informative and educational content and branded marketing content, visitors expect to have all the relevant product news they need to share on your blog. Even better, when someone is browsing your blog, they are ready to take the time to review your content.


Email is an easy way to reach out to someone who has already interacted with your brand or provided you with contact details. As a direct communication channel, you can embed videos in newsletters, email sequences, automated emails, or promotional emails.

Social media

Social algorithms are increasingly prioritizing video content, so be sure to promote your video multiple times on all social media channels such as Facebook, Twitter, Instagram, and LinkedIn. Video marketing on social media channels produces more views and shares than links and images combined. Therefore, this is the right place you need to promote your video and reach a large audience.


Even a small advertising budget can make a big difference. Paid delivery or payment for distributing video through advertising has become nearly essential to successful video marketing. Most sites don’t charge you for the service, so delivery fees are the only way to make money. In short, video producers have a wider audience of the content. Even a small advertising budget will work, and if the balance between paid and free delivery is right, the video will reach the right people. Here are some paid video marketing methods that you should make the most of:

Search Ads

Search ads aren’t yet video-enabled, but you can target a large number of keywords related to your business to create a landing page for your video content. You can display these high-traffic keywords on your pages to keep your cost-per-click (CPC) low and generate high revenue.

Social Media (Paid)

Paid social media posts allow you to target the exact type of person you want to see your ad. Organic publications are only visible to your direct fans, but paid advertising can target your content to all kinds of locations, income levels, demographics, interests, etc.-most likely to buy from you. Allow only people to see your content ad.

Native advertising

Native ads naturally embed video content on third-party websites without impacting the user experience. You can embed a video on your website that can earn you a high return due to the relevance of the content.

Sponsored Content

This is usually any form of content paid for by another company or a company promoting your brand. Like native ads, it’s written in the style of the posted website, but it’s not an ad. Valuable written or visual content designed to inform the viewer.

Sponsored posts

This marketing technique is typically shared organically through social networks, further facilitating delivery.

Influencer outreach

Working with influencers is a paid and natural form of dissemination. You look to “influencers” with many followers to share or promote your content. This can be done for free, but a good influencer may need more incentives. Work with them to create videos that benefit both you and you.


Developing a lucrative video marketing strategy can seem complex and complicated at first but creating an absolutely solid plan is the first step. Once your strategy is implemented, you should be ready to promote your brand online through video marketing. Market your business videos well which is the key to long-term success, and will give you the best chance of achieving your goals.

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