Crystal Palace FC, an English Premier League team, hopes a new sponsorship arrangement with an online auto dealer would boost both on- and off-field performance.
The team disclosed on Thursday, May 26, that it had reached a multi-year agreement with online auto marketplace Clutch to post advertising there beginning in the 2022–23 season instead of W88 Mobile. The business’s branding will also be present on the CPFC training uniforms and throughout Selhurst Park.
This last Premier League season, the sleeves of Tottenham Hotspur’s shirts included Cinch’s logo. Rangers FC declined to wear a league sleeve patch with Cinch’s emblem for the 2021–22 season due to a perceived conflict with the club’s chairman, who owns several vehicle dealerships. The firm is also the presenting sponsor of the Scottish Premiership.
W88 was the shirt sponsor for Crystal Palace from 2021–2022. It’s commonly assumed that the UK government will soon change strategy football teams from agreeing to front-of-shirt sponsorship agreements with sponsors. Thus Crystal Palace may have taken this action as a preventative measure.
According to CPFC marketing director Barry Webber on the team’s website, “Cinch is a well-established, family-friendly, and instantly identifiable brand across the UK and beyond, and this landmark agreement is yet another indication of development at the club, both on and off the field.”
“This is a tremendously exciting time for the beginning of our collaboration. We approach our 10th consecutive season in the Premier League with a squad stacked with international quality while Cinch continues its incredible progress and innovation in the automotive industry. We are eager to support one another in realizing our own goals.