Digital Marketing

Benefits of Guest Posting for SEO

The primary reason why people use guest posting services is to obtain links. In the past, link builders primarily relied on Google PR to track their success. However, after Matt Cutts announced that PageRank would no longer be updated, the online community sought alternative metrics. Using the PR of other websites as a measure of link quality, guest posting can be a highly effective means of acquiring links. Listed below are some benefits of guest posting for SEO.

Cost of guest posting services

Whether you’re looking for a way to generate more traffic or build your online authority, guest posting can be a huge help. By using a service to post your articles, you’ll receive an increasing audience that’s more receptive to your messages. Most sites will welcome guest posts in exchange for a link back, and you’ll improve your backlink profile and boost your SEO standing without spending any money.

The cost of guest posting services varies greatly, depending on the amount of content and the amount of outreach you’d like to put in. Some will charge a flat fee of $180, while others will charge as much as $230. A good service will provide a list of guest blogging sites and their DA, organic traffic, and age. If you’re trying to get your content featured on top sites, you should opt for a service that charges a flat fee, so you can budget accordingly.

Criteria for evaluating quality of links generated by guest posts

There are some key things to look for when evaluating the quality of links generated by guest posting services. If you choose a guest posting service that provides links to your site from a low-DA site, you should make sure the site is not spammy or offers keyword-rich anchor text links. Also, be sure that the content of the guest post is of high quality and includes relevant keywords. The service should also markup all links with the proper link attributes such as anchor text and URL. For example, you want to write on sites with high domain authority.

In addition to the above, you should also check for the credibility of the site. Make sure that the guest posting service has a good design and a good user experience. You should evaluate the uniqueness of the articles on the site, the number of visitors, and the SEO. Although all links are good, not all of them are high-quality, so it is vital to look for a credible site.

Resources available to help create a guest post

There are many resources available that will help you create a high-quality, compelling guest post. The following are some of the most important tips that you should follow when creating a guest post. Long-form content is always preferred because it ranks higher. A study from Buzzsumo found that the average length of content is between 1,000 and 2000 words. Link placement is also an important factor. Including links in the content increases the page rank and you should do guest post on high quality guest post sites.

When creating a guest post, you must first brainstorm topics that would be of interest to the publisher’s readers. Your topics should be relevant to their audience and align with their style. Use a tool such as the Audience Interest Tool to find out which topics are popular on the site. Then, make sure to use those topics. Be sure not to over-promote your brand. Instead, keep the topic related to the website’s niche and contextually place your site link.

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