For consuming information online, it’s never been more critical than it is now for people to know that the information they’re relying on is trustworthy.
It is understandable that individuals are desperate to find confirmation, if not proof, that the information they receive is accurate and comes from an established source in an age where misinformation is standard and once-respected news organizations are being called into doubt.
Google and other search engines are aware of this.
In order to guarantee a high ranking in search results in Los Angeles, it is no longer adequate to simply reverse-engineer Google algorithms. Google is now looking for a wide range of characteristics that show your website’s expertise, authority, and trustworthiness (E-A-T).
Although it isn’t a ranking component, Google’s Search Quality Evaluator Guidelines emphasize E-A-T. We can learn a lot from these experts about what Google thinks makes a great user experience for evaluating the quality of web pages in order to inform algorithm adjustments.
This is especially significant in Your Money or Your Life (YMYL) content, which is referred to because of the catastrophic consequences it can have on a searcher’s livelihood. YMYL themes include medical advice, stock recommendations, and mortgages.
In order to please readers and meet your on-page SEO goals, how can you show your content’s E-A-T?
Technical E-A-T Factors
- Secure your website with HTTP/s
An ecommerce website must, of course, use HTTPS for all of its pages. This is common knowledge. When compared to plain HTTP, HTTPS web pages offer a more secure channel for data exchange. When data is transmitted between a browser and a server, HTTPS helps to ensure that it cannot be tampered with.
This is a need for any ecommerce website that handles sensitive client data. A non-secure page can raise immediate trust concerns for visitors, and Google will even notify them when they arrive there.
Google will also give a slight boost to pages that use HTTPS in their URLs. SSL certificates are definitely worth the money. Therefore hiring a web development company Los Angeles to help you set up your site and secure it is essential.
- Don’t Let Broken Links Break your E-A-T
Broken pages and links are a clear indicator of a poorly maintained website. You don’t want your visitors to stumble across broken pages, and neither do search engines. Because of this, users will have less trust and confidence in your site.
The occasional broken link is to be expected. You must, however, remain vigilant in your search for and correction of these issues. Screaming Frog is an excellent tool for doing regular audits. Using this tool, you’ll be able to quickly identify any broken links or pages on your website.
- Design a Top Class User-Experience
Customers want a well-known e-commerce site to look its best, and this is precisely what they get. This is especially true on smartphones, where mobile-friendliness has been validated as a ranking factor. Create a website that appeals to the people who will visit it.
Try to picture the user-experience components of an excellent e-commerce website. Professional imagery, easy-to-use navigation, and helpful product filters all combine to make for a wonderful shopping experience. These are all excellent instances of user experience design for e-commerce.
It’s common for website owners to believe that theirs is the most visually appealing out there, but this isn’t always the case. In order to gather aim, qualitative feedback on how your website is actually for your users, we propose investing in some type of user testing. Test your site with people that are like your target audience. This will always reveal the bottlenecks in the UX. An intelligent method to find and correct these kinds of friction points is to hire a web development agency Los Angeles to set things up.
- Make Your Site Navigable With a Clean Information Architecture
For E-A-T, most SEO agencies overlook information architecture, but we do. Keep in mind that detecting E-A-T signals on your site requires the use of an algorithm. Good information architecture will assist search engines in better grasping the purpose and context of your pages by directing them to your site’s main navigation. Search engines can better learn the intention of your pages if your site’s information architecture is clear.
E-commerce websites should be organized as a hub-and-spoke structure. Core category sites link to closely related subcategory pages in this method. Using this technique, you can increase your topical authority in relation to these major ‘hub’ issues.
- Control Which URLs from your Site Get Indexed
‘Quality’ is constantly mentioned in the QRG. Your website’s quality will be judged by the number of pages that are indexed by Google. Indexation bloat occurs when you have many “low-quality” URLs in your database. Site quality can be degraded by having too many low-quality URLs indexed by Google.
Consider the category pages on your ecommerce website. Filters and pagination can generate index bloat, which can lead to performance issues. Any URL parameter-enabled page can easily be indexed by Google.
Make sure that Google does not index any URLs from your site that are of inferior quality. As a starting point for troubleshooting, monitor the Search Console Coverage report for any unusual spikes.
Content E-A-T Factors
- Quality Content Written by Subject Experts
Visitors’ faith in your brand can be made or broken based on the quality of the material you provide on your site, even more so for first-time visitors. Grammar and spelling errors are an absolute must in any written work.
You should hire a subject expert to write your content if your business is focused on a specific topic area. The writing will suffer if it isn’t done by someone who is knowledgeable about the subject. For both visitors and search engines, this information will be readily available and understandable.
For the best results, we recommend hiring a professional copywriter.
- Create Rich and Useful Product Page Content
Product pages are a fantastic way to set your website apart from the rest. Become an authority in your field by giving content that other websites don’t have. Videos, comparison tables, 360-degree images are all instances of important material that can help your visitors make an informed purchase decision.
Using boilerplate product descriptions from the manufacturer is strictly prohibited. Your own product content should go above and beyond what a visitor requires. This is an opportunity for you to show off your product knowledge and provide them a reason to buy from you.
- Provide Product Aftercare Content
It is an excellent approach to show your experience and authority in high-ticket things by giving valuable aftercare content. Your customers will appreciate it if you can show to them the proper methods for maintaining and caring for your products. Add a link to this material to your product pages.
Video tutorials and how-to manuals come to mind. SEO can be bolstered by genuinely helpful product aftercare content that shows search engines you’re an expert on the products you’re promoting.
- Build an Amazing About Page that brings your Brand to life
Demonstrating that the website is run by genuine individuals is an essential aspect of E-A-T. Raters are instructed by the QRG to look for information on a website’s “About” page as a sign of trustworthiness. A professional website will have a team of employees in charge of its operations. The persons behind a fraudulent website will go to great lengths to conceal their genuine identities.
Make your company’s narrative come to life by sharing your own. Why did the company get started? What distinguishes it from the rest? What are your core beliefs? What is your purpose?
You might be perplexed how they can assist with your SEO efforts. Collectively and as part of a larger strategy, they all contribute to establishing your website’s credibility.
- Publish Top-of-Funnel-Blog Content
It’s common for people to conduct research before purchasing something online. In order to price compare, read reviews, and learn more about the product they’re contemplating purchasing, they’ll turn to online material.
Customers who are still doing research on your product or service should be able to find relevant information on your website. You may further build your brand’s expertise by generating material that potential customers can use to guide their purchasing decisions.
Attempt to be seen by customers at every level of the purchasing process.
EAT is such an oddball. It’s a constant source of debate in the SEO community. It’s unlikely to have much of an impact on SEO in the actual world, however. Keep in mind that this is merely a term that Google uses to describe the desired behavior of their search algorithm. As a ranking element, think about what E-A-T stands for instead. A search engine can use these indicators to determine whether a website is of high quality and reputation. You can hire a website development company Los Angeles to set things up for you so you don’t have to worry about a thing.